UK iTunes Top 100 Chart: The Secret to Success

As a podcaster, understanding the UK iTunes Top 100 chart and its ranking algorithm is crucial for success. Prior to reading about it, I didn't realize there was any strategy involved in getting listed on this prestigious chart. However, after researching and launching my own podcast, I discovered that having a solid plan in place can make all the difference.

One of the key takeaways from Chris Ducker's post on launching a podcast is the importance of launching with multiple episodes. This may seem counterintuitive at first, but it makes sense when you consider that the more episodes you launch with, the fewer people you'll need to reach to attain a certain volume of downloads. For those with an existing online following, this can be especially beneficial.

For example, Chris Ducker had already built up a sizeable online following before launching his podcast, which gave him a significant head start. Similarly, having big-name online 'celebrity' guests on board from the outset can also help drive interest and downloads.

However, for those without an existing audience, it's essential to have multiple episodes ready to go when submitting your podcast feed to iTunes. This is because the ranking algorithm uses the number of downloads as a factor, so having fewer episodes available could cut potential downloads in half.

I personally waited until I had four episodes recorded, edited, and published before submitting my podcast feed to iTunes. This allowed me to take advantage of the New and Noteworthy section for my category, which is prime real estate on the UK iTunes Top 100 chart. This section is positioned above even the 'What's Hot' podcasts, giving new shows priority placement and valuable screen real estate.

Apple positions this section as a way to give new podcasts an easy-to-capitalize-on opportunity to gain listeners. They call it 'New and Noteworthy,' and it's aggressively promoted inside the iTunes interface. The whole world isn't made up of Apple users, so even if your podcast doesn't make it onto the UK iTunes Top 100 chart, there are still plenty of other platforms to reach out to.

In conclusion, understanding the UK iTunes Top 100 chart and its ranking algorithm is crucial for success as a podcaster. Having multiple episodes ready to go when submitting your podcast feed to iTunes can help drive downloads and increase visibility. The New and Noteworthy section on the UK iTunes Top 100 chart is an amazing opportunity for big-time exposure, so be sure to take advantage of it when launching your new show.

Uk itunes top 100 chart