Serve: Offering Post-Sales Support With Ecommerce Chatbots

The effectiveness of ecommerce chatbots as a sales enablement platform can hardly be overstated. According to Juniper, by 2023, chatbots will drive $112 billion in online retail transactions. The personalized service and ease of navigation offered by ecommerce chatbots significantly enhance customer experience, contributing to a positive perception of the online retailer as a digitally-savvy customer-first brand.

One major issue faced by most ecommerce brands is cart abandonment, with rates averaging 70%. By sending reminders, offering incentives, or simply engaging customers in conversation, ecommerce chatbots can convince customers to return to their carts and complete their purchases, reducing cart abandonment by 20-30% – a significant boost in sales. Furthermore, the chatbot can complete the transaction by directing the customer to a third-party payment gateway or completing the transaction as part of the conversational flow itself.

Ecommerce chatbots also offer a range of other benefits, including upselling and cross-selling relevant products. They can answer FAQs and follow-up questions, pull up user reviews, and do whatever it takes to nudge the customer towards making a purchase. Much like a tenacious human sales assistant, the chatbot answers the customer's queries regarding a purchase they are considering.

The ecommerce chatbot can interact with customers, understand their requirements based on the conversation, and offer relevant product recommendations. This personalized approach helps to build trust and increase conversions, driving revenue growth for ecommerce businesses.

In summary, an ecommerce bot brings the experience of interacting with a helpful and knowledgeable sales assistant to the digital world, offering a range of benefits including increased customer satisfaction, reduced cart abandonment, and boosted sales. By integrating ecommerce chatbots into their operations, online retailers can enhance the overall customer experience and drive long-term growth.

Customer service chatbot for ecommerce